Released on: April 1, 2008, 7:11 pm

Press Release Author: Magnifi Online

Industry: Marketing

Press Release Summary: Magnifi Online, a Leading Search Engine Marketing Agency, to
Provide Full Range of Services for deBonoConsulting.com

Press Release Body: Denver, CO - April 1, 2008 - Frustrated by increasing costs and
withering returns on investment, de Bono Consulting was all but ready to abandon
their existing pay-per-click (PPC) internet marketing campaigns when they approached
Magnifi Online President & CEO Kris Hutchinson for advice. Hutchinson, an expert in
Search Engine Marketing and Optimization, assured them that such drastic measures
were unnecessary.

"The beauty of pay-per-click advertising is that, when done right, we have so much
control over ROI. An experienced Search Engine Marketing agency can optimize PPC
campaigns to deliver maximum revenue at minimal cost. Years of such experience will
allow us to help de Bono Consulting build successful pay-per-click campaigns despite
industry-wide CPC increases," Hutchinson explained.

As more advertisers begin competing for the same amount of search traffic, less
sophisticated advertisers often start increasing their bids wildly in an effort to
stay at the top of the search results. Similarly, advertisers who have poor ad copy
and ineffective landing pages are forced to bid higher CPCs to maintain their top
positions. Rather than solving the problem through analytical ad copy and landing
page testing, advertisers often simply increase their bids. In doing so, they drive
up the bid prices for all the other advertisers as well.

Magnifi Online's approach to creating custom PPC campaigns for de Bono Consulting
involves employing smart, data-based bidding strategies; thorough keyword research
and data analysis; extensive ad copy and landing page testing; and in-depth
strategic thinking. Also, by leveraging direct ties with their dedicated Google
team, Magnifi Online has provided de Bono Consulting with insights most advertisers
wouldn't be able to get on their own.

de Bono Consulting (http://www.deBonoConsulting.com), a global training and
management consulting firm that specializes in the field of innovation by
facilitating idea generation sessions and delivering innovative thinking seminars
for organizations throughout the world. Business Development Manager, Amy Hoey, says
that hiring Magnifi Online to get their PPC campaigns back on track was a critical
first step to online marketing success.

"Kris and the Magnifi Online team took an in-depth look at our needs, goals, and
historical performance, and used that analysis to begin building highly focused,
more strategic pay-per-click campaigns. They showed us how to work smarter in the
complex world of online advertising."

An experienced authority in the search marketing arena, Hutchinson has nearly a
decade of experience managing online campaigns for both big-budget, national
advertisers as well as small- to medium-sized local businesses. He possesses an
intimate knowledge of how search works, and has developed proprietary methodologies
for achieving PPC advertising success.

About Magnifi Online

Magnifi Online, Inc. is a strategic search engine marketing (SEM) and search engine
optimization (SEO) company with results-based experience increasing conversions and
improving ROI. They partner with advertising agencies and independent advertisers in
industries such as e-commerce, real estate, finance, health, and technology. Magnifi
Online's success comes from employing a customized and hands-on approach to each one
of its clients' campaigns.

Magnifi Online is based in Denver, CO and can be contacted at 1-800-490-1778, or by
visiting http://www.MagnifiOnline.com. Questions regarding this release should be
directed to June Bryant at 1-800-490-1778 or info@magnifionline.com.


Web Site: http://www.magnifionline.com/

Contact Details: 9837 Burberry Way
Littleton, CO 80129
(800) 490-1778
info@magnifionline.com